Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. The remaining section of Strength is available only in the 'Complete Report' on purchase. Or you could illustrate who the external stakeholders are that influence your business. 2. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. student. What is a Stakeholder Map? Stakeholder Mapping Examples and Templates Basing management decisions on economic profit (e.g. BA 462 1-10 Flashcards | Quizlet References for EasyJet PESTEL / PEST Analysis. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. We are a low-cost European point-to-point airline. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! The company has invested in the efficient use of airports. EASYJET PLC : Shareholders Board Members Managers and Company Profile Increasing automation driving self-service capabilities for customers. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. Employees - they want to be . (2020) 'EasyJet Company's Strategic Analysis and Marketing'. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. An Introduction to Stakeholder Mapping - LinkedIn The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. they would also want the company to do well profitably. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. Celebrating 15 Years in Business It has over 380 routes. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. 2. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. The Y axis represents the spectrum of involvement from high at the top to none at the bottom. 2. Impact of consumer uncertainty on Brexit, 1. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. Unions were once seen as an organizer of labor rights but they play a key role in management as well. 92% of union workers have job-related health coverage versus 68% of non-union workers. Currently, EasyJet is ranked as a leading low cost airline in Europe. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . Strategy - easyJet plc Figure 1: EasyJet stakeholder map. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Due to the increased use of the internet, it is becoming more and more easier to book online. 3. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. The strategic objectives which have been put into focus with this company are cost. EasyJet Company's Strategic Analysis and Marketing. Are you looking for a report which is not covered on our website? Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. Impact of Covid-19 on the economy and airline industry, 1. Explains that there are unions in almost every conventional business, from engineering to banking, nasa to us airlines. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. . The detailed complete set of references are available on request in the 'Complete report' on purchase. Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. Members that are needed for the company to maintain are referred to as primary stakeholders whereas others are called secondary stakeholders.Primary stakeholders can be identified as employees customers investors and . "Easyjet stakeholder mapping" Essays and Research Papers. The first challenge, when seeking to manage your stakeholders better, is to identify them. they aim to be considerate to their neighbour while delivering value to customers. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. In the recent past, the airline has been carrying out an evaluation regarding its fleet. We do not share your information with anyone. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. A train company or media company may list its industry regulator as a primary stakeholder. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . The threat which faces this airline is the availability of substitutes. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. What is stakeholder analysis and why is it important? Appreciate and Manage Uncertainties and Reservations employers or management may lose a large sum of profit because of the inoperative production. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 2020. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. In this case, EasyJet faces the same challenge as a company in Europe. Opines that a large investment is needed to strengthen and expand the market share. IvyPanda. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. ensure the integrity of our platform while keeping your private information safe. When the company is able to create a massive following, then it should be able to separate itself from its competition in a variety of ways which will ensure that the strategic objectives of the company are maintained. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Stakeholder Map | Creately Aggressive competition at Berlin airport and Tegel ramp-up, 1. This has dented its ability to effectively compete in the European airline industry. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. easyjet stakeholder mapping Take appropriate action. Good Essays. The table on financial analysis provides a reflection of past performances. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. This might sound patently obvious, but I often see too little time spent on this stage. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . A stakeholder map typically falls on a two-by-two grid. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. Explains that regulation, although beneficial in some respects, has also been costly for ryanair. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). Despite the global recession the Easyjet is making significant profits. Opines that pressure groups want easyjet to continue to create a brand name for themselves and help the public trust their business. Investors - easyJet plc Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. Analyse the relevant stakeholders with the power/interest matrix. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. union members also benefit from collective power to go on strike. Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. Describes the roles of key players like owners, board of directors, and staffs. Building your map. Stakeholder relationship mapping | Victorian Government I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Note: the Y axis intercepts at the mid-point of the X axis. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. Numerator is obtained after meeting dues of all claimants of contractual dues. Explains that easy jet is a low-cost airline and is in the oligopoly market. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. 2. analyze stakeholders by impact and influence. BSC Easy Jet individual report - The place of useful learning The Good Essays. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. 1. easyjet stakeholder mapping EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. Route Map | Flights to European Destinations and Beyond | easyJet This enables the airline to be in a position of financing the projects that it may be having. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs 3. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. In essence, it gives a reflection of the confidence that the customers have in this company. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. There are unions in almost every conventional business. Analysis, Pages 18 (4448 words) Views. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. Which Stakeholder Mapping Method Should You Use? To show where there may be areas of alignment or areas of opposition between stakeholders. In addition, a stakeholder analysis can help you: Gain more support and resources. Key aviation stakeholders discuss COVID-19 impact and recovery if the negotiation fails, the situation usually culminates in a strike. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. The plans are underway to increase the fleet of this airline. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). Need Strategic Analysis for this company? sanford one source employee login. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why Some of the risks associated with this plans are associated with the prevailing business legal and political environment. they are very active in the political arena at the local, state, and federal levels. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. Stakeholders are individuals, teams, agencies, and partner organisations. Learn More. easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. Explains that the airline industry is impacted by current market trends, and externalities. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. Updated: Feb 28th, 2023. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. Lewins Change Model - 3 Step Process Checkify The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. 1. I have 25+ years' experience . This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. Explains that a single monopoly is one organization that holds 100% of the market share. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. You are free to use it for research and reference purposes in order to write your own paper; however, you I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. (Cameron & Mike 2009). mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. A SWOT and PESTEL Analysis of EasyJet - UKEssays.com We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Powerful Essays. Identify the stakeholders. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Stakeholder Mapping: A Guide for Purpose-Driven Organizations Stakeholder Mapping (Free PPT and PDF Download) - WorkshopBank easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. Few airlines in Europe have lower fares. A SWOT and PESTEL Analysis of EasyJet. The company was established in 1995. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. I have a background as a Developer and Technical Architect. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. This is because the only competitors in this case are Boeing and Airbus. Stakeholder mapping analysis of easyjet Free Essays | Studymode Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. We will write a custom essay specifically for you. View timetables, travel guides and ideas of where to go. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. 2. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. the total discounted cost stream is 8.4 billion. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. 1. How to create a Stakeholder Map and why you need one their diversity team provides training and advice on discrimination law. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. Do you want us to design a market survey or write a market research report as per your specific requirements? This enables easyJet to be efficient with network choices, with an emphasis on maximising returns. This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet.