coca cola celebrity endorsements 2021 coca cola celebrity endorsements 2021

. TV: On Thanksgiving Day 1950 American . Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . According to the publication, this move upset Kanye West, who has his own deal with Adidas. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. . Heres a list of top Indian Cricketers & the price they charge for brand endorsements. Rivalries don't only exist on the playing field. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. Another celebrity on the list is the queen . Pepsi. And social media has boosted this to the next level of fame. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! The Muppets. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. Sports Marketing. Coca-Cola Silver Bottle Opener . Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. Sustainability. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. The answer is no, he created some "market noise.". The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. When it comes to endorsement, it is not only confined to the actors or actresses. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. republish under a Creative Commons License, and we encourage you to These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; Check Out: Athletes Earning Most of Their Cash From Endorsements. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. When Brad Pitt signed a deal with Chanel No. Social Jockeys are some of the original "gig workers" because they work as independent contractors. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. We get a more precise measure by virtue of a 2019 survey of 2,500 influencers conducted by Klear and published in eMarketer. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. . With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. Market noise is defined as being a . website are shown as examples of industry practice and are not endorsements by Looking at total company revenue, Pepsi is larger. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. That is the central message for "Open Happiness . This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). Some athletes also have a massive fanbase that can benefit the brand. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Add to Wish List. But, this might be small change compared to how much her fashion empire brings in. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. Please try again later. Coca-Cola lost $4 billion in market value . storytelling. Policy. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. 02:40 - Source: CNNBusiness. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. In 2005, she renewed the deal. 2 - Shah Rukh Khan. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. The campaign aims to deepen . Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. In the 1960s the "Things go better with Coke" jingle became a radio hit. They're not hard to find. March 18, 2021. Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. You've successfully subscribed to StartupTalky. Find out which celebrity endorsement deals were worth the most. Needless to say, corporations were ready to pounce when she turned pro two years later. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. Sorry, something went wrong. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. One of those athletes is the former NFL star, Peyton Manning. . We all have to hydrate. Company Provides 2022 Financial Outlook. . Explore our Purpose & Vision, History and more. Coca Cola Net Worth is $265 Billion in 2023. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. Source. And celebrities are paid insanely by the most prominent brands. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Shes the leading lady in a string of Natural Match hair color commercials. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. These offers do not represent all deposit accounts available. Success! Coca-Cola vs. PepsiCo. and more. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. When a company wants to sell you something these days,it needs to do more than just show you the product. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. These two brands dont give an inch as marketers search for every opportunity to get a leg up on the competition. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. are worth . In 2005, she renewed the deal. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". distribution partner, email us at Add to Cart. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. He raked in eight figures by placing endorsements on his shorts, caps and robe. It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. But, Michelle Wie has made millions off of endorsements. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. 10. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Next, complete checkout for full access to StartupTalky. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. George Foreman made a name for himself as a hard-hitting heavyweight boxer. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. She even wants her dad to sign up for one. David Beckham is a well-known soccer legend, married to Posh Spice. They originally started making pills of soda for medicinal purposes, but later they began selling it in liquid form. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Social Security: Proposal for $2,400 Extra in Checks Expanded and Reintroduced in Congress, Precious Metals May Be a Good Way To Save for Retirement How To Rollover Your IRA, Athletes Earning Most of Their Cash From Endorsements. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. In 2016, Timberlake became an investor and the face of Bai flavored water. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. Your email address will not be published. Click through to find out which celebrity endorsement deals were worth the most. The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. Save my name, email, and website in this browser for the next time I comment. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. Stacker believes in making the worlds data more accessible through New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. Top 5 Highest-paid Athletes in the World for Twitter Posts. Great! In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. Find out how much they earn in mounting fees and prize money. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? studio, network or celebrity. The most sincere celebrity endorsements happen when the celebrity actually uses the product. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. Which is a BIG WIN for the brand. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . versa. Its an app that people can use just like a regular wallet to store their card details and information. She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. But did you know she's been an investor in the brand since 2007? Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. No woman in sports earns more than tennis superstar Serena Williams. But in 2013, he renegotiated, according to a report at the time from Reuters. 7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival. Neymar, soccer - Brazilian National Team. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Celebrity Partnership, Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. One guy was the human embodiment of a PC; the other, a Mac. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. If your organization is interested in becoming a Stacker Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . July 26, 2021 July 26, . According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". The most expensive celebrities for promotions are: Taylor Swift. Add to Cart. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Your billing info has been updated. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. Andy Garcia. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Shes earned $157.5 million since 2011. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Holly Hunt. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Main menu. An iconic illustration that's still used today is the CocaCola Santa, first created by painter Haddon Sundblom in 1931. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. Diet Pepsi. The brand also came out with an exclusive flavor for him - "Formula 50.". By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. ATLANTA-- (BUSINESS WIRE)-- The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. Stacker distribution partners receive a license to all Stacker stories, Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. And that's what keeps these celebrities in millions. The Shake It Off singer has had some of the best endorsement deals. Coke vs. Pepsi. 3. Here's another company that used YouTube to endorse their brand with a significant effect. Curtis Jackson, a.k.a. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. Strategic Partnerships, When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. Weekly, and British singer/songwriteris rich. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. The contract, which features radio spots and TV ads, earned the superstar $26 million. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Get the latest insights directly to your inbox! While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live.